A fishing lure has a chamber into which is inserted an elongate container for the reception of a fish attractant. The container has a series of openings which receive fish attractant injected into vents or passageways in the lure main body from a storage container of the squeeze bottle type fitted with a tapered nozzle allowing vent insertion. For removal of the elongate container from the lure, a projection protrudes from the rearward end of the container to receive a fingertip. A tang on the container seats in a recess of the lure body to hold the container in place until momentary flexing of the container by fingertip pressure dislodges the tang.