US Patent:
20110125551, May 26, 2011
Inventors:
Mark Peiser - New Canaan CT, US
International Classification:
G06Q 30/00
G06Q 10/00
Abstract:
A system and method for determining the value of an in-store marketing program is disclosed. The invention combines household panel data and aisle traffic data to provide a statistically significant value determination of a in-store marketing program. In some embodiments the aisle traffic data is collected using GPS units or RFID tags. In some embodiments, the invention accounts for the value based on a specific demographic or specific target product usage. In further embodiments, the invention is configured to generate the value using a computer and software executing on the computer.