Inventors:
Leonardo Rocco - San Francisco CA, US
International Classification:
G06Q 30/00
G06Q 50/00
G06Q 99/00
US Classification:
705 1427, 705 1464, 705 268, 705 1439, 705319, 705 15
Abstract:
Systems and methods for mobile order application in retail environments allow consumers to initiate orders for items (such as food or beverage) or other services on a venue's premises directly with a merchant via a smart phone. A venue's staff may immediately view and fulfill the order, which is made available for pickup or delivery based on a consumer's preference. A merchant may capitalize on demand during peak hours, optimize their workforce, and have access to consumer buying behavior and data to refine their product and service offerings. Consumers and vendors are also able to utilize on-premise social networking capabilities that allow people who are at the same venue to communicate with each other while at the venue. In addition, the mobile ordering application may leverage information from third party social networking sites. Merchants and advertisers may send real time suggestive advertising messages and digital gifts to potential customers to drive traffic to their venue(s).
