Resumes
Resumes
Phylencia Taylor
View pagePosition:
Marketing Consultant at live.shinebeautyculture.com
Location:
Washington D.C. Metro Area
Industry:
Marketing and Advertising
Work:
live.shinebeautyculture.com since Jan 2007
Marketing Consultant
Carol's Daughter Apr 2009 - Apr 2010
Senior Marketing Manager
Kinetix Integrated Communications Sep 2006 - Apr 2009
VP Client Services / Account Director
Vital Marketing Group Oct 2004 - Sep 2006
Account Director
Wella Corporation of North America Jan 2001 - Sep 2004
Brand Manager
Marketing Consultant
Carol's Daughter Apr 2009 - Apr 2010
Senior Marketing Manager
Kinetix Integrated Communications Sep 2006 - Apr 2009
VP Client Services / Account Director
Vital Marketing Group Oct 2004 - Sep 2006
Account Director
Wella Corporation of North America Jan 2001 - Sep 2004
Brand Manager
Education:
Clark Atlanta University 1989 - 1994
B.S., BBA - Marketing/International Business Sweet Home Senior High School
B.S., BBA - Marketing/International Business Sweet Home Senior High School
Skills:
~Seasoned Marketing & Cultural Executive for Beauty
Luxury and Lifestyle Brands
~Development and execution of comprehensive 360 degree programs for products and services
including social media and digital integration
that increase consumer awareness and generate sales
Luxury and Lifestyle Brands
~Development and execution of comprehensive 360 degree programs for products and services
including social media and digital integration
that increase consumer awareness and generate sales
Marketing & Communications Specialist
View pageLocation:
Washington D.C. Metro Area
Industry:
Marketing and Advertising
Phylencia Taylor
View pageLocation:
Atlanta, GA
Skills:
Marketing
Sales
Sales
Phylencia Taylor Atlanta, GA
View pageWork:
GBL Sales, Inc.
Jun 2010 to 2000
Director of Marketing
Carol's Daughter
New York, NY
May 2009 to Jun 2010
Senior Marketing Manager
Pepsi-Co Inc./Kinetix Integrated Marketing
New York, NY
Sep 2006 to May 2009
VP Client Services
Army - Vital Marketing Group
New York, NY
Oct 2004 to Sep 2006
Account Director
Mot Hennessy USA - US Concepts Inc.
New York, NY
May 1998 to Feb 2001
National Account Executive
Wella Personal Care of North America
Hackensack, NJ
Feb 1998 to Feb 2001
Marketing Manager
Jun 2010 to 2000
Director of Marketing
Carol's Daughter
New York, NY
May 2009 to Jun 2010
Senior Marketing Manager
Pepsi-Co Inc./Kinetix Integrated Marketing
New York, NY
Sep 2006 to May 2009
VP Client Services
Army - Vital Marketing Group
New York, NY
Oct 2004 to Sep 2006
Account Director
Mot Hennessy USA - US Concepts Inc.
New York, NY
May 1998 to Feb 2001
National Account Executive
Wella Personal Care of North America
Hackensack, NJ
Feb 1998 to Feb 2001
Marketing Manager
Education:
American University
Washington, DC
2011 to 2013
MA in Strategic Communication
Clark Atlanta University
Atlanta, GA
1990 to 1994
BA in Business Administration: International Business Marketing
Washington, DC
2011 to 2013
MA in Strategic Communication
Clark Atlanta University
Atlanta, GA
1990 to 1994
BA in Business Administration: International Business Marketing
Skills:
Integrated Marketing Mix Campaigns (Development, Execution, Targeted Cultural Branding, Growth-to-Goal Reporting) Brand Strategy (Positioning, Messaging, Restaging) Customer Retention (Loyalty Programs, Database Marketing, Profit Partnerships, Promotions) Consumer Engagement (Content Marketing, Experiential, Social Media) Analytics (Web Analytics, A/B testing, Market Research, Social Listening) CRM (Email Marketing, Lifecycle Management, Single Customer View Initiatives) Digital/Emerging Platforms (SEO, Advertising, Social, Mobile, Gaming, SEO) Cross Functional Team Leadership, Public Relations and Agency Management Key Performance Indicators (KPIs), Return-On-Investment (ROI) and Profit & Loss (P&Ls) B2C and B2B models