Inventors:
Yelena Khandros - Brooklyn NY, US
Lorraine C. Miranda - Phoenix AZ, US
Suzanne K Berlin - Peoria AZ, US
Randy Okerlund - Anthem AZ, US
Rhonda Lee Bertucci - Phoenix AZ, US
Gregory Alan Glenn - Mesa AZ, US
Assignee:
American Express Travel Related Services Company, Inc. - New York NY
International Classification:
G06Q 40/00
Abstract:
An existing customer of a financial institution may open a new account with their financial institution using an optimized online interface. Initially, the interface presents a standard application for a new account in which an extensive number of fields for personal and financial information must be completed. A link is provided on this long application for use by existing account holders only. Upon selection of the link, an existing account holder is instead presented with a short application in which only the account holder's name, a portion of their social security number, their existing account number, and their account confirmation identifier are required to be entered.